5 entries · 10-question category quiz
Competitive Strategy
Understand your alternatives and find a position you can defend.
Start with your question
Assess your price-value position
Bowman's Strategic Clock →
A clearer price-value strategy.
Find a meaningful difference
Product Differentiation Strategy Framework →
A defensible basis for differentiation.
Improve your intelligence programme
CI Program Maturity Model →
A maturity assessment and priorities for improving the programme.
The complete topic
All 5 entries
Bowman's Strategic Clock
Use this when you need to assess your competitive position through the relationship between price and perceived value.
Product Differentiation Strategy Framework
Use this when you need to identify differences that matter to buyers in a crowded market.
Perceptual Map (2x2)
Use this when you need to see how buyers perceive competing products on meaningful attributes.
Category Design
Use this when an existing market category limits how buyers understand the problem you solve.
CI Program Maturity Model
Use this when you need to diagnose how reliably your competitive intelligence programme supports decisions.
Competitive Strategy: put it into practice
Ten scenarios to help you choose the right method and recognise when to use it.
10 practical scenarios. Choose an answer, explore the reasoning, and revisit the guide whenever you need.