Browse by type
Methodologies
All 26 methodologies in the knowledge base, organised by topic.
Voice of the Customer (VoC) Programme ↗
Customer feedback is scattered and you need a repeatable way to turn it into decisions.
JTBD Switch Interview Method ↗
You need to understand what caused a customer to leave an old solution and choose a new one.
ICP Development Methodology ↗
Sales needs a practical way to recognise and prioritise best-fit accounts.
Sean Ellis 40% Test (PMF Survey) ↗
You need to assess how strongly a customer segment depends on your product.
MAP Model (Measure, Analyze, Prioritize) ↗
You need to decide which of your existing customer segments deserves more investment.
Dunford's 10-Step Positioning Process ↗
You need a research and workshop process to arrive at defensible positioning.
Command of the Message ↗
Reps need to connect capabilities and differentiation to the value at stake in a live deal.
Message Testing (Message-Market Fit) ↗
You need buyer evidence that a headline or draft message is clear, relevant and differentiated.
3-Step Product Marketing Strategy Framework ↗
A small team needs a focused approach to customer understanding, positioning and execution.
7-Step Product Marketing Framework ↗
Your growing team needs more structure across research, messaging and go-to-market work.
10-Step PMM Process ↗
A larger PMM team needs consistency across products, regions and concurrent initiatives.
Complete GTM Workflow Stages ↗
You need checkpoints from market validation through launch, growth and optimisation.
T2D3 Framework (B2B SaaS) ↗
You need to connect growth-stage SaaS targets to the capabilities required to reach them.
Product-Led Growth (PLG) ↗
Your product must help users experience value, qualify themselves and find a path to expansion.
Account-Based Everything (ABX) / TEAM Framework ↗
Complex enterprise deals require coordinated work across a named set of target accounts.
PMM Lifecycle Management Framework ↗
Your PMM work stops at launch and needs to support the full customer lifecycle.
Go-to-Market Motion Framework ↗
You need to coordinate messaging, sales, content and customer communications during execution.
Feature Adoption Framework ↗
Customers have access to a feature but are not discovering or using it.