7 entries · 10-question category quiz
Pricing & Packaging
Connect what customers value to how you package and charge for it.
Start with your question
Choose the unit you charge for
Value Metric / Willingness-to-Pay Framework →
A candidate value metric and willingness-to-pay hypotheses.
Create differentiated packages
Good-Better-Best (GBB) Packaging Framework →
A coherent set of differentiated packages.
Research feature and price trade-offs
Conjoint Analysis →
Evidence of preferences across product and price combinations.
The complete topic
All 7 entries
Good-Better-Best (GBB) Packaging Framework
Use this when you need to create distinct packages that serve different customer needs and willingness to pay.
Van Westendorp Price Sensitivity Meter (PSM)
Use this when you need to explore the price range buyers perceive as acceptable.
Value Metric / Willingness-to-Pay Framework
Use this when you need to decide what to charge for and how that unit relates to customer value.
Conjoint Analysis
Use this when you need to understand how buyers trade off features, packages and price.
Gabor-Granger Method
Use this when you need to test purchase intent at specific price points.
Usage-Based (Consumption) Pricing Model
Use this when you are considering charging by consumption and need to assess the fit and implications.
MaxDiff Analysis (Best-Worst Scaling)
Use this when you need to rank attributes without every item being rated important.
Pricing & Packaging: put it into practice
Ten scenarios to help you choose the right method and recognise when to use it.
10 practical scenarios. Choose an answer, explore the reasoning, and revisit the guide whenever you need.