7 entries · 10-question category quiz
Strategy & Planning
Make deliberate choices about where to compete, what to prioritise, and how to organise.
Start with your question
Make strategic choices explicit
Playing to Win (Strategic Choice Cascade) →
A connected set of strategic choices and required capabilities.
Focus the next quarter
Quarterly PMM Planning Framework →
A prioritised quarterly plan with measures and owners.
Organise a growing team
PMM Team Scaling Framework →
A team structure matched to the next stage of work.
The complete topic
All 7 entries
Playing to Win (Strategic Choice Cascade)
Use this when you need to make explicit choices about where to play and how to win.
Quarterly PMM Planning Framework
Use this when your team needs to translate business goals into a realistic quarter of PMM work.
Competitive Intelligence & Positioning Update Framework
Use this when your competitive knowledge and positioning need a regular review and update cadence.
PMM Team Scaling Framework
Use this when you need to decide how PMM responsibilities and specialisms should evolve as the business grows.
Analyst Relations Tiering & Cadence Model
Use this when you need to prioritise analyst relationships and establish an appropriate contact cadence.
Pragmatic Institute Framework
Use this when you need a common map of market-facing responsibilities across product and marketing.
MOVE GTM Diagnostic (4-Question GTM Framework)
Use this when you need to diagnose the market, operating model and expansion choices behind your GTM plan.
Strategy & Planning: put it into practice
Ten scenarios to help you choose the right method and recognise when to use it.
10 practical scenarios. Choose an answer, explore the reasoning, and revisit the guide whenever you need.